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	<title>Four Truffles Blog &#187; performance driven naturals</title>
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		<title>Why the Brand Name ‘Four Truffles’?</title>
		<link>http://fourtruffles.com/blog/press-release/why-the-brand-name-%e2%80%98four-truffles%e2%80%99</link>
		<comments>http://fourtruffles.com/blog/press-release/why-the-brand-name-%e2%80%98four-truffles%e2%80%99#comments</comments>
		<pubDate>Tue, 18 May 2010 18:08:02 +0000</pubDate>
		<dc:creator>Ana</dc:creator>
				<category><![CDATA[A Women4Women Journey]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Truffling 4 Treasures]]></category>
		<category><![CDATA[4T PDN Complex]]></category>
		<category><![CDATA[Ana Soriano]]></category>
		<category><![CDATA[empower women]]></category>
		<category><![CDATA[performance driven naturals]]></category>
		<category><![CDATA[Women for Women]]></category>
		<category><![CDATA[Women4Women]]></category>

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		<description><![CDATA[We often get asked the question, “How did you come up with the brand name Four Truffles?” so we figured it’s time we blog about it to explain.]]></description>
			<content:encoded><![CDATA[<p><a href="http://fourtruffles.com/blog/wp-content/uploads/2010/05/FT-blogHow1.jpg"><img class="alignleft size-medium wp-image-1280" title="FT-blogHow1" src="http://fourtruffles.com/blog/wp-content/uploads/2010/05/FT-blogHow1-300x225.jpg" alt="" width="300" height="225" /></a>We often get asked the question, “How did you come up with the brand name Four Truffles?” so we figured it’s time we blog about it to explain.</p>
<p>Ana Soriano, the founder and owner of the brand, had a mentor that used to talk about finding treasures. He called it &#8220;Truffle Hunting&#8221; as they were rare, hard to find, and exciting once you uncover them.   His kind of treasure hunting was a metaphor for business opportunities but Ana realized hers were more spiritual.</p>
<p>She chose the brand name, Four Truffles, to represent the philosophy and function of her treasure hunt. Spiritually, the four treasures represent inner beauty &#8211; Love, Hope, Faith &amp; Eternity, while outer beauty is represented and attainable from the performance driven natural <a href="http://www.fourtruffles.com/natural-ingredients">4T PDN Complex</a>.</p>
<p>Four Truffles aims to share the meaningful stories such as the above with our customers from the ingredient selection to creating beneficial products that help skin and <a href="http://www.fourtruffles.com/about">empower women</a>.  We want to help people understand what it means to be beautiful inside and out. The Four Truffles line is simply a reflection of her treasure hunt and passion.</p>
<p><a href="http://fourtruffles.com/blog/wp-content/uploads/2010/05/4tlogo.png"><img class="size-full wp-image-1290 alignnone" title="4tlogo" src="http://fourtruffles.com/blog/wp-content/uploads/2010/05/4tlogo.png" alt="" width="273" height="92" /></a></p>
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