Are you about to put that sunscreen away and plan on not seeing it until next summer? Stop right there please!  One thing to keep in mind is that just because we won’t be seeing much of the sun, it’s still super important to continue using sunscreen!  Sunscreen should be that beauty product that is part of your daily routine.  Your skin is constantly exposed to sun rays even when you least expect it.  If you plan on hanging on to dewy youthful skin, I strongly recommend that you always use sunscreen.  It is one of the key anti-aging weapons.

Does it look like you traveled to the Sahara Desert and brought back a piece of it because your skin looks similar to it? Now you’ve got work to do like using a gentle body scrub to get rid of the dead skin cells, and allow for new ones to grow.  Depending on how sensitive your skin is, there are lots of body scrubs to choose from.  I have never been a fan of salt scrubs because it’s too harsh for my skin.  It stings and makes my skin red.  This is one of the reasons I wanted to make our body smoother with sugar, sans seeds, or crushed nut shells.  All natural sugar does the job and exfoliates the skin nicely and then melts away.  Coupled that with organic shea butter, argan oil and olive oil, and you’ve got a scrub that is packed with hydrating, moisturizing and anti-aging ingredients.  This is a nice blend to get your skin in tip top shape.

Are you mortified to see what the sun, chlorine and all the environmental impurities did to your skin? I have been in denial for quite some time that summer is over.  I’ve especially ignored anything that mentioned “Back-to-School”.  Of course it’s hard as my daughter needs to get ready for it.  This week she spent 2 straight days in the pool and I was mortified to see her skin…. it was so dry from the sun and chlorine… ugh…!   After taking a bath, she was so tired that she went to bed without using moisturizer.  This morning her skin was so flaky and dry that I had to slather body butter all over her.  She’s young and has such beautiful skin and I want to make sure she keeps it for a long time.

A good moisturizer is your other weapon for anti-aging and for welcoming the coming new season.  Your skin will change with the season.  Often times you will need to find a lotion or butter that is ultra moisturizing to keep up with this change.  Body butters work extremely well in the fall/winter season.  Some people with sensitive skin find that a body butter type of moisturizer helps soothe dry, itchy skin more so than lotion.  Eczema and other skin irritations flare up in colder seasons and if you are one of those people then you need to find an ultra hydrating moisturizer rich in vitamins and nutrients that’s also formulated for sensitive skin.

Do you think there are too many steps to maintain healthy and beautiful skin? Perhaps…, but your skin is WORTH it!   I am constantly running around, so I understand what most of you go through.  When we created our Four Truffles bodycare system we had 4 things in mind – simplicity, healthy, functional and performance.  Whether its Four Truffles bodycare or something else,  take the time to find one and stick to it.  I hope you find the right regimen that suits you and please share some of your thoughts or findings right here.

• - Super hydrating and moisturizing – rich in ingredients packed with vitamins and nutrients that help extend skin’s youthfulness
• - Leaves skin feeling fresh, clean and smelling heavenly
• - Super hydrating and moisturizing – perfect for dry and sensitive skin
• - Doubles up as an excellent shaving cream
• - It’s healthy and good for your skin – sulfate and paraben free, no preservatives, vegan and no animal testing

Here’s what some of people are saying!

This product, I LOVED. It went on smooth and left my skin soft and subtle after I got out of the shower. Not sticky or waxy. I liked the scent of it too. I also used it as a shaving cream and it worked wonders! My shaving went oh so smoothly.   Review by Shiyena, Celebrity Make-up artist

I am a huge fan of body wash.  I use it everyday in the shower.  The creamy body wash is quite luxurious and suds up delicately.  I tried it in a bath too, great for either shower wash or bath tub.  Love the scent very feminine.  Left my body feeling moisturized and clean.  I like the oils and nutrients of all the Four Truffles products have.  You can feel them on your body after – stays moist all day.  Review by Michelle Saunders, Celebrity Manicurist

Again, the smell is divine. I’ve actually replaced my shaving cream with this body wash because it smells so good and leaves my skin so soft.  Review by Cailin Honeycutt, Blogger, thebeautybunny.com

3.  Plump:
Moisturized skin appears more firm and youthful.  Choose a moisturizer that suits your skin type, smells good and feels good.
Another perk of using a moisturizer on your body is that many brands now offer youth enhancing benefits. Nivea Body Skin Firming Moisturizer with Advanced Q10 Complex is one at a low price point that is known to firm and, of course, I recommend our Four Truffles Body Butter since the 4T PDN Complex™ works wonders while remaining natural and organic.

4.  Posture
Remember when you were young and older people were always reminding you to sit up straight?  It’s time you listen!  Good posture creates the illusion that you are several pounds lighter than when you slouch so pull your shoulders down, stick that chest out, suck in that tummy and lift your chin up.  Add a smile and you are good to go!  Confidence is a major turn on so stand tall and proud – rock whatcha got!

Four Truffles is a woman owned, women-run skin care brand created by women, for women and their families.   We believe that women are born with an innate sense of family, community and unity.  We strive to tie those elements together to help unify the world from the inside out – with the bonds of love, hope, faith and eternity.

Four Truffles works directly with women-owned Argan Forest collectives in Morocco and Shea processing collectives in western Africa to get the best ingredients possible while simultaneously helping improve the social and economic status of rural women.  All our products are natural, organic, 100% vegetarian, paraben free, dermatologist tested, never tested on animals, hypoallergenic, ideal for sensitive skin, made in U.S.A, eco-centric, contain indigenous ingredients that support women4women and tribunity.

Well, Cecelia, our research and experience points to creating a well-balanced lifestyle, skin, and body care regimen loaded with nutrients found in nature.   Since each persons skincare needs are different and ever changing, there is no one size fits all type of solution but we do have our tried and true “Top 5 tips” that do indeed work wonders for all. Some are easy, some not so much, but all are guaranteed to produce results!

1.    Use Sunblock:  Wear sunscreen.  You hear it and read it everywhere because it’s the very best thing you could do for your skin.  Sunscreen doesn’t prevent tanning, it prevents burning.  Most importantly, sunscreen protects your skin from age-inducing rays.  Wear an SPF15, or higher, everyday to prevent aging and UV damage, even in the fall and winter.

2.     Don’t Smoke:  Smoking is toxic and causes free radicals in our bodies that breakdown collagen and severely accelerate the aging process by damaging DNA and speeding up wrinkling.  A 2007 study found that smoking is associated with increased wrinkling and skin damage on many parts of the body – not just the face. Inner arms, neck and décolleté are likely to show wrinkling and sagging as a result of accelerated skin aging from smoking.

3.     Increase antioxidants: Vitamins help fight free radicals, stimulate collagen and help even skin tone.   For maximum antioxidant protection inside and out, combine a diet high in antioxidants (think fresh fruits, veggies and whole grains) with topical treatments (try our Four Truffles 3-step beneficial body care system) and an ingestible (vitamins or supplements) to get the biggest bang for your buck!  By adding the healing powers of vitamins A, C, D, and E into your daily routine in all forms you will dramatically decrease your years inside and out!

4.   Exercise: In addition to the physical benefits of exercise, a regular workout regimen helps reduce stress (a big-time ager), promotes mental and physical well-being and increases blood flow.  All are beneficial in fighting the signs of aging. Having pep in your step also makes you feel younger and when you feel good you look good.

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Contact:
Ana Soriano
iTRENDSsolutions, Inc.
310-373-3307
ana@itrendssolutions.com

URBAN ORGANICS, INC. LAUNCHES ITS NEW ANTI-AGING BATH & BODY PRODUCTS INSPIRED BY HEARTFELT STORIES OF WOMEN AROUND THE WORLD MAKING A DIFFERENCE.

Rolling Hills Estates, CA – Nov 20, 2008 – Urban Organics, Inc. will launch its Four Truffles brand this holiday season at the Los Angeles Millennium Biltmore Hotel in conjunction with the Palos Verdes Junior Women’s Club Annual Holiday Luncheon and Boutique. PVJWC has been around for 51 years supporting women and children who are in crisis in the South Bay, Los Angeles area. They support about 10 philanthropies every year. Urban Organics is very committed to the PVJWC organization contributing financially and working on fundraising events, the auction committee, Meals on Wheels, and the philanthropy review committee. The company is donating 10% of their sales during the event to the PVJWC organization. According to a corporate spokesperson, “We are so proud and excited to launch our line at this venue being the whole inspiration of the brand is “women helping women”. We are very hands-on when it comes to serving our local and global communities. We draw our inspiration through our charitable activities. That to us is what it truly means to be beautiful inside and out.”

With a precise attention in selecting ingredients and elements of the product line you will see that there’s a meaningful story behind it all. The formulations are innovative and proven to be effective. The line is infused with LipofructylTM Argan and Organic Shea Butter – Ecocert Certified. This anti-aging and hydrating line up is rich in vitamins and essential oils, all natural, organic and botanical. It is available in Neroli Citrus, Earth AppleTM and Fresh GingerTM. The products consist of cleansing bars, body smoothers and body butters.

For a limited time, the products will be packaged in special wooden truffle jars sold individually or packaged as a gift set. The products will retail from $17.00 to $115.00 and available online www.4truffles.com starting Dec. 6, 2008.

For more information about Urban Organics and its brand Four Truffles, contact Ana Soriano, Brand Partner at iTRENDSsolutions, Inc., 46E Peninsula Center Dr. #360, Rolling Hills Estates, CA 90274; Telephone: 310-373-3307.

For more information about the PVJWC Holiday Luncheon go to www.pvjuniors.org or for reservations srulesandler@yahoo.com