Natural. Organic. 100% Vegetarian. No Animal Testing. Paraben Free. Hypoallergenic. Made in the U.S.A. Indigenous Ingredients. Eco-Centric. Women4Women. Dermatologist Tested. Ideal for Sensitive Skin.
Who We Are
Celebrating Women Helping Women
Our brand philosophy is based on the concept of “Women Helping Women”. That simply means that in everything we do, whether it’s an ingredient in our formulas, a material for our packaging or a specific void in the beauty market for an item that addresses those hard to find remedies for our skin’s needs, we want to make a significant life changing impact in woman’s lives.
How do we accomplish this?
Our formulations and packaging – must have an ingredient or component that specifically involve women in the cultivation and production process. It has to be significant enough that not only will they be able to put food on the table for their family but also advance their socioeconomic status.
Our giving back program – we are dedicated in providing support to our local charitable organizations especially to women and children who are in crisis. Women bind the family together and children must have an environment where they feel secure, loved and cared for. It’s the most crucial foundation that must be established at a young age for it is the future.
In essence our work comes in full circle. We as a company have become a conduit in this cycle of helping other women and it’s a beautiful thing to witness how a woman in Morocco inevitably through her hard work not only helps herself and her family but also a complete stranger thousands of miles away here in the United States. We are humbled to be able to play a part in all this – that in itself is being a successful company.
Our products – inspired by woman’s needs to find products that would complement their sensitive skin. We’ve run across so many women and children who have psoriasis, eczema and a number of skin irritations. In many cases, they cannot even use any lotion other than cetaphil or other prescribed medication. It gets to a point where they lack part of their sensuality because they can’t enjoy the smell of flowers and fruits nor can they enjoy oils that make them feel sexy. There’s a void in their lives and it’s so rewarding when we hear how “for the first ever… I felt good about myself” or “my husband noticed something different about me.”
Our goal is to get these products out in the market and become known for efficacy and commitment to helping women.
Posted Under: Beauty Tips | July 25th, 2009 | No Comments
